First, thanks to Steve Garfield for recommending I use a stack of books and a tripod for shooting my video. His great advice shows up in his new book, Get Seen (amazon affiliate link).
So, this is about Chip and Dan Heath’s really amazing new book, Switch: How to Change Things When Change Is Hard (amazon affiliate link). It’s the best book about understanding the mechanics and switches of change that I’ve ever read. I loved MADE TO STICK, by the Brothers Heath, and this book is like that, only even better. The book has LOTS of how-to baked into it, and by the end, you’ll be re-assessing all kinds of projects in your life. Total must-buy. Here’s my review:
Direct link to the video