Are You a Trust Agent

Are You A Trust Agent

Want to know about our book, Trust Agents? My co-author, Julien Smith, and I want to know if you are a trust agent. What defines a trust agent? Here are the six main secrets of being a trust agent. Do any of these sound like you?

Make Your Own Game

You can do what’s come before or you can take a unique swing at the world. If you’re Hugh McGuire, you’re working on Book Oven, a whole new way to look at books and reading. You’re someone like Perez Hilton, who took on People magazine and won, as far as we’re concerned.

Continue Reading

Thinking About Trust Agents

typist I’m struggling through a little crisis of self-explanation, which is difficult to admit, as someone who writes thousands and thousands of words a day. When I introduce myself at events, I have two fake answers I like to give: “combat helicopter pilot” or “typist.” B is closer in truth than A. The real promise is that Julien Smith and I haven’t fully defined the term that best fits what I do: trust agent.

Julien and I have a book coming out in May 2009 (earlier, if we can type faster) from Wiley tentatively titled Trust Agents. The premise, and we’re still working to define this word more succinctly is, “people who use the web in a very human way to build influence, reputation, awareness, and who can translate that into some kind of business value. That’s my definition at the moment. Julien and I send each other countless little emails a day that say, “What about THIS definition?”

Continue Reading