One of these bottles says “PETROLEUM free” and the other says “this bottle is made from plants.” In one case, I’m thinking about a big plastic bottle of oil. In the other case, I’m thinking about how they could possibly turn bottles into plants and such.
I learned that a long time ago with my own requests for people to subscribe to my blog via email:
Subscribe via Email
Enter your email address, and get ONLY the blog sent to you from that address (I respect your privacy):
Instead of “We won’t SPAM you,” I learned to change that to “We respect your privacy.”
Sometimes, the art of marketing is in learning what not to say on the way to pointing out what it is we think is most important to our buyer.
What say you?