Twice, on two different occasions yesterday, I used Twitter to see why someone hadn’t responded to an email. I didn’t send them a message via that channel (because that just seems obnoxious). Instead, I checked into their Twitter stream to see what they’d been up to throughout the day. In one case, the person was at a conference. In the other, I wasn’t sure, but the person hadn’t sent a message in hours, so he or she was clearly offline for a little duration of time.
Twitter is a lot more than talking about your cat. It can do a lot more things than we’re currently doing with it. It’s not the end-all of the universe, but there’s more here for business users than meets the eye. And I know three ways I’d implement this at a mid-sized or enterprise-level corporation that would be immediately useful from a process improvement, reduced costs, and instant ROI point of view.
How else are you using Twitter?