What Content Marketing Can Look Like

Sony Electronics USA is a client for our Sony DigiDads effort. One of the projects we did with them was the “100 Faces of Fall,” (which was going to be the 100 faces of summer, but we ran out of summer!). I love seeing how different people tackled the project. They did it from their own voice, with their own emphasis, with their own ideas on what their audience might care about. Here are some of those posts:

Michael Sheehan: Beyond the “100 Faces of Fall” with the Sony Cyber-Shot DSC-TX1 & A330 DSLR Cameras
Jeff Sass: 100 Faces of Fall: A CyberShot In The Arm
Max Kalehoff: 100 Faces Of Summer And Fall (Sony DigiDad Project) (the first pic alone is worth clicking)
C.C. Chapman: 100 Faces
Brad Powell (Dadlabs): 100 Faces of Fall

In all cases, the project went beyond just playing with gear. We wanted to involve kids, to tell stories, to see things from different perspectives, and thankfully, the dads who said yes for this project were ready for the charge.

I’m proud of this work. I hope it will sell Sony more cameras, and I hope it will make a few people think about their products when considering what comes next. But more than that, I hope that this gives us (Sony and hopefully New Marketing Labs) some ideas for future projects to bring some awareness and share some ways of looking at things.

Which take on the project speaks to you? I can’t tell you my favorite (like picking a favorite kid), but I’m curious to know your thoughts.

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