After I got off the stage at the unGeeked event in Milwaukee (great place!), the next guy up was Bill Finn of Finn Digital. Look closer at the graphic to the left in this post. That’s Bill’s slides. Only, it’s a scan of several Moleskine pages. It was absolutely perfect. Bill was not only a great speaker, but he was fast, dynamic, funny, engaging, and everything you’d expect from a digital marketing professional.
What I didn’t expect was BoothTag.
In brief, what Bill’s team did was create a really engaging way to get people (attendees at events) to interact more with exhibitors at conferences. Or at least that’s the first plan. He told us a few more (not sure if I’m allowed to share them).
The idea is a blend of super high tech (special IDs to scan via a smartphone) and super obvious and easy (convincing people to do something via the game mentality).
Here’s Where Bill Earns My Praise
He did this for a client, but he retained the intellectual property on the idea of BoothTag. So now, Bill has a ready-made solution to offer other people and other platforms, and he can resell it over and over and over.
It’s an asset.
Marketers are service providers. They make things that stop the moment they stop (normally). Yes, they make ads or whatever, but those are in service of other people. Everything is a service-related deliverable.
But BoothTag? That’s one of Bill’s moneybabies now. See it?
There are LOTS of smart people in Milwaukee. I’ve met many of them. Good on ya, Bill Finn.