What I Want PR and Marketing Professionals To Know

business crowd Since quite a number of people who swing by my blog are either in marketing or public relations, I wanted to address you specifically for a moment. I’m writing to you as part of this new version of media, one blogger not paid to blog, not working for a newspaper or magazine outlet, not especially beholden to the traditions that have come before. I’m writing to you as a human being who likes people, community, innovation, and business, not to mention art, creativity, play, and many other things. I want to tell you a few things for you to consider.


  1. Social media isn’t that scary, but it is different than what you’ve been doing. For one thing, it’s far more messy, and requires a lot more hand-holding.
  2. You have SO MUCH to gain from figuring out some of these tools and the way we’re using them. And one difference from typical businesses: most of us social media types are very willing to share what we know. Just ask.
  3. I love every one of you who makes an effort to get to know me before you have to market something to me or pitch me. It works out so much better when you and I have talked in some non-pitch way beforehand. And it only takes a few minutes every now and again to say hi.
  4. I’m tired of adjectives. Your new website isn’t innovative. The word doesn’t mean anything to me any more. Further, let me decide if it’s innovative.
  5. Bloggers aren’t all the same. I’m definitely not the same as Michael Arrington at TechCrunch. I’m not the same as Seth Godin. I’m not the same as most bloggers. I’m just doing my own thing, and they’re doing theirs. It pays to understand which of us you’re trying to reach for what, and reading the last 10 things we posted, just to get a sense of whether we’re the right kind of person to write about your thing.
  6. Blogging isn’t the same as releasing marketing materials.
  7. Putting up commercials on YouTube isn’t videoblogging.
  8. Be human first on social platforms like Twitter or Facebook. I know Lionel Menchaca as a human and as a Dell employee. You can do the same.
  9. Understanding Technorati and Google Blogsearch and Summize goes a long way towards helping you listen and hear what people are saying about you, your client, etc.
  10. You’re doing great things here and there. Sometimes, you’ll get praise for it. Other times, it might be overlooked. It’s still great.
  11. Great things are erased quickly when you mess up.
  12. If you mess up, say sorry fast. Acknowledge that you made a mistake, and then act on what you can do better next time.
  13. There’s lots you can teach we media maker types, too. I learn lots from you every day. I do this with phone calls, and by reading what you’re sending me. It’s a two way street.

There. That’s what I wanted to tell you.


What do you want to tell me?

The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters.

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Photo credit, Mark Hillary

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