Lots of people are a bit obsessive about using the various social media tools. Many of us are gripped in the euphoria of just how exciting it is that we can reach out and touch people in new and interesting ways, that we don’t have to wait for permission to publish, that we are the media. It’s heady times when you think of it all.
And yet, the novelty has to wear off. We have to get back to work. We have to wipe at least some of the foolish grin off our face and go back to making something happen.
When the novelty wears off, ask yourself a few questions:
- What am I doing with XYZ technology? Is it pushing my business forward?
- How much time am I spending on XYZ social network? Is it getting me anywhere?
- How much of this is pleasurable versus profitable? (And use “profit” loosely.)
- What have I neglected while using these tools more and more? (see also: the Sunday 20.)
- In three years, what will my efforts of the last month have accomplished for me?
When the novelty wears off, the work becomes clearer.