About

Chris Brogan is president of Chris Brogan Media, offering business and marketing advisory help for mid to larger sized companies. Not a big guy? I also help small business owners through classes and webinars at Owner Media Group. Chris is a sought after keynote speaker and the New York Times bestselling author of nine books and counting. His next book is Be Where They Are. Go Where They’re Going: Share, Sell, and Serve Your Customers From Their Side of the Story

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Your Marketing Must Evolve Into Improving Your Customer’s Experience

The biggest opportunity for you to grow your business is to improve your customer’s experience. This might require adopting a new technology. You might have to improve your marketing and communications methods. Perhaps you adjust a process or completely rework a distribution method.I propose a new method called “tiny media.”

Tiny media designs personable and useful media and interactions built to connect with a customer within their own story and offer value and experience to help them win.

• In a world where people are overwhelmed with information, how do you get them to pay attention to you?
• How can you reach your buyers through media like Alexa and Google Home, not to mention YouTube and Podcasts and other digital community platforms?
• Should you have a chatbot? How can you implement it without upsetting others?
• How are people using conversational design to reach and support their buyers?
• What will interface-free computing look like and how can you reach your people?

Which capabilities and connections will you require to help the people you serve to succeed?

Our Work Together

What if almost everything we’re doing in marketing is wrong? Have you wondered why it’s getting harder and harder to reach the people you’re hoping to sell to and serve? The mistake we’ve made for so long has been to talk about our product, our company, our awards and so on. What if the best possible way we could earn more customers involved understanding what matters to them, working towards fitting into their world, and delivering an experience that matches cleanly with their needs & wants?

I’ll help you build a better way to reach your prospective customers. “Tiny media designs personable and useful media and interactions built to connect with a customer within their own story and offer value and experience to help them win.” You’ll learn about the new world of the buyer, how to build a “tiny media” business inside your company, and discover some of the trends you’ll need to understand to stay connected and earn the right to sell and serve.

What Does That Look Like?

It’s not content marketing, which feels too one-sided. It’s not social media, which can be too chatty but with no payload. You and I will design interactions that move a prospect from awareness, to evaluation, to a purchase and beyond.

Tiny media designs personable and useful media and interactions built to connect with a customer within their own story and offer value and experience to help them win.

You and I start by looking at your prospective buyers and at the five major checkpoints of their customer journey:

• Awareness – when a potential customer learns about you and how you help them solve their challenge or need.
• Evaluation – how that person decides whether you’re the product for them or not.
• Purchase – the flow from “yes” to “mine.”
• Onboarding – education (if any) that comes with using the product/service you sell.
• Retention/Referral – how do we keep customers or earn their referrals to their friends?

We then look for the “magazine” around how we should reach, engage, and serve those customers. What is a magazine?

The Tiny Media Approach

Marketing, especially digital marketing, has somehow fallen into a technology-first mindset when companies seek to reach potential customers. What if we thought about how to reach a customer, what we might be able to do for them (besides what we sell), and created opportunities to inform, entertain, and connect?

What is the best way to reach your prospective customer? Here’s the big differentiator between what I sell and what others are pushing. The answer is: everyone we’re trying to reach wants a variety of potential ways to interact. It’s my job (with you) to craft a “magazine” that will reach them where they are.

Here are some of the potential technologies we will employ for this:

• Blog
• SMS messages
• Email newsletters
• Audio files and podcasts
• Photos
• Video and/or live streaming
• Chatbots
• Live events
• Paper flyers (I’m not joking)

That’s the big difference. My role is to drive customer acquisition and retention. I don’t care which technologies we use so long as we reach the buyer and earn a customer.

A Typical Engagement

My standard off-the-shelf engagement usually works like this:

• 3 Month commitment – I believe in a short commitment and then if it’s working for both of us, we can extend as we see fit.
• Define the Players
• Detail the Journey
• Determine the Wins
• Map Touchpoints and Contexts
• Design the Media Package
• Connect the Business
• Publish Media
• Seek to Serve
• Execute and Review

I Value Your Time and Trust

Time is the most valuable of our resources. Trust is gold. Because of this, I have a few promises to you:

I only say yes to projects I believe I can help you grow.
I only promote and work with companies I believe in.
I only work with companies who can move and act nimbly.
I don’t negotiate all that much.

What I Am And What I Am Not

I am a business advisor, mostly around customer experience design, digital marketing, and content marketing. I work directly with companies and/or sometimes with the marketing agencies of record. I am not a marketing agency and don’t compete with them.

Most often, I’m the guy who gets a lot of people inside your company to see the value in earning customers through an experiential approach, and who gives you starting points to creating meaningful business relationships with the people you most want to serve.

First Steps

Email me (chris@chrisbrogan.com) and start by telling me about you and the company. I’ll do a quick poke around and reply back. If it makes sense, we’ll set up a call. If that’s good, I’ll send a proposal and kapow. We’ll be on the way. Good? Great!

Affiliations and Disclosures

• Chris is the President of Chris Brogan Media LLC
• Chris is CEO of Owner Media Group, Inc.
• Chris answers his own emails and operates all his own social media presence accounts.
• Chris is listed non-exclusively with several speaker’s bureaus, plus also books speeches directly through his contact form.
• Chris promotes and sells various 3rd party products and services via affiliate marketing links. These change frequently. Presume that most links here have an affiliate relationship attached, but also understand that if Chris promotes it, he uses and believes in the product or service.
• Chris works with Staples (through their agency)
• Chris has worked with US Bank (through their agency)
• If you have any questions about anything Chris sells or promotes or any other potential affiliations, please contact Chris via his contact form.

Personal Note

Biographies are really weird things. About pages. All that. You basically have to primp yourself up and act all pompous and important and make sure people know why you’re worth it. I’m a really approachable and nice-seeming guy. Never hesitate to introduce yourself to me when you see me out and about, okay? I’m nice. Promise.