I asked a question on LinkedIn: “What have you used LinkedIn for today?”
Here’s a quick screen swipe of what people said:
I asked the question for two reasons: 1.) to know the answer, and 2.) because it was a way to feed my network. In this case, it was a way to feed it by letting people reflect. There’s an interesting experience that comes with reflection. You and I do it here a lot, don’t we? If I ask you something and you reflect on the answer, you feel a bit more positively about the experience by default (unless you vehemently disagree with whatever I do to color that reflection).
Feed Your Networks
If you’re using LinkedIn, spend a moment every two or so days doing something in there. Write a few recommendations. Answer a few questions in the answers part. Seek out a new group in your region or about your vertical that you might join and explore.
If you’re using Twitter, dive into Twitter Search and find people talking about what you want to talk about: a location, or a product, or a kind of business, and make some new connections. Give people interesting links. Give people interesting people to follow and learn from. Help them grow their networks by promoting the people you realize are worth it.
If you’re using email marketing and have a list, give them the occasional mail that’s friendly and asks for nothing in return. Send them some resources that aren’t your product or service and give them the realization that you want them to succeed, not just buy. Share something of personal interest with the list in between big requests to buy.
It’s up to you how to feed your networks, but it’s something you should consider doing more often, if you want them to yield any value when you need something.