I’m guilty. I’ve used the word “rockstar” often to express my passion that social media makes everyone equal on the “potential to be awesome” spectrum. I’m every bit as much to blame for the “cultification of social media” as anyone. But no more.
It’s great to be flashy. It’s whatever to be famous. But if you really want to make it and keep making it, you’ve gotta make being a construction worker sexy.
Call me Puritan, and I am a boy from New England, but I think hard work is the badge for 2010. We’re not getting a free pass to flit around the country shooting Flip videos this coming year. It’s about the work we put into it. The SMART work, not just hard work.
Get your hard hat. Get your blue prints. Find your crew. Let’s make construction sexy. You with me?
Photo credit Saad Akhtar