My friends, Becky McCray and Sheila Scarborough run a site called Tourism Currents (affiliate link), with the goal of helping people who benefit from tourism with using social media to help get more done. This isn’t the dirt level basics of “join the conversation.” This is practical step-by-step advice. If I had the time to create something like this for the tourism industry, I certainly would have, but it wouldn’t be nearly as thorough and as researched as what Becky and Sheila created.
I like how they describe it as being “beyond chatting:”
Instead of teaching â€œhow to use Twitter,â€ Becky and Sheila take it one step further and show how to reach a network of people who can promote your destination. Twitter is just one part of networking through social media. The focus is not on the tools, but on the application of those tools.
One of the biggest roadblocks they hear consistently is â€œlack of timeâ€ to implement such a program for destination marketing. Both women understand this all too well themselves; Becky is an incredibly busy small business owner (with four businesses) and Sheila is a professional writer and speaker, a parent of two and writes for three different blogs.
Developed with busy professionals in mind, the Tourism Currents workshops were born. From understanding the basics of social media to utilizing a small army of supporters, these online workshops will get the word out and bring visitors to your destination.