Lately, I’m finding lots of interaction and fun on Facebook. I once wrote a post about how I was leaving Facebook for Google+ because whoa, that’s the future. Until Google decided it wasn’t. And I’m reasonably well known for loving Twitter and being an early adopter of it.
Which social network is right for you?
The real answer? The one you like. I like Instagram plenty. I like Facebook more than I ever did before (no real idea why). I even spent a half hour today in LinkedIn (which I usually complain about).
By now, most of the “official” social media marketers have their opinions, too. But all the platforms change and change again, and some make it harder for business to happen and others make it easier, but what I’m coming to feel (and don’t yet have the stats to tell you about in any smart way) is that what really works when it comes to social networks is a combination of the following:
- Where can you share stuff in a way that best resembles your voice/style?
- Where can you get the most interaction?
- Where can you EARN the right to invite people to YOUR online presence (your primary site and/or newsletter)?
That’s the best social network.
At present, people who come to know me from my podcast might have no idea that I write a blog. I connect with people on Instagram that could care less about marketing. And I interact with a wild swath of people on Facebook on any given day about most anything BUT my actual business.
But all these touchpoints earn me the right to talk with these people on MY turf, about the things I do, and sell, and promote, and that’s the gold (in the business sense).
Stop convincing your boss that this network is better than that one. Earn some new connections. Earn some new opportunities. Show off the FRUITS of those networks and you’ll be on a much better path to something worth talking about.
And it’s no longer (never was) about who follows you and who follows you back. Be grateful that you’ve got a phone (the network you like) and that people answer you (comments and likes and shares) and stop obsessing about whether you’re penned into the little black book. That’s earned, too, and very subjectively.
Gotta run. I’m deep in a conversation on Facebook about Batman and the current length of my hair.