The American Cancer Society has a great idea. Instead of just talking about the dark side of the lives of cancer survivors, they want to share stories of hope from people who are fighting the battle. The site allows people to watch videos, to learn more about cancer and the ACS, and most of all, gives people the chance to upload their own videos.
Another cool touch? The ACS has worked with musicians to provide a page of free music to use in mixing your videos.
I got this from the American Cancer Society’s social media rockstar in residence, David Neff. Great guy working for a great cause in an organization that’s working to build a place of sharing.