Stories

Customers Want You to Understand Their World

I want to tell you the tale of two companies both trying to reach part of the community they serve ...
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November 30, 2018 / Business, Community,

In Your Ear

Communications and marketing and computing in general is moving beyond the keyboard and text faster and faster. PC and laptop ...
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November 27, 2018 / Marketing, , Trends

Earn Your Place in the Inbox

I just deleted an email without reading it (like you do). The subject line was "Not your typical Monday email." ...
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November 26, 2018 / Business, Content Marketing, Marketing,

Use Your Voice

The biggest opportunity all this technology has afforded us is the chance to share what we find interesting and to ...
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November 10, 2018 / How To, Internet, Marketing, , Speaking, Technology

Do We Need Critics and Commentators Any More?

Do people actually need (or want) a critic or commentator to stand between them and an experience any longer? Or ...
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October 9, 2018 / Content Marketing

The Myth of Solid Ground

Robots already vacuum the floors in lots of people's homes. They mow lawns. They deliver things in some cities. It ...
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September 12, 2018 / Business, How To, , Strategy, Technology

How to Earn More Customers

As I plow through the writing for my tenth book, Be Where They Are. Go Where They're Going, what I'm ...
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September 5, 2018 / Business, Content Marketing, How To, Marketing, Technology

Now That the Subject Line is So Important, Now What?

I'm not sure you've noticed, but the rules about subject lines on blog posts have changed. You now have approximately ...
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July 16, 2018 / Content Marketing, How To

Content Marketing is a Privilege

We are all creators now. All publishers. And companies are collaborators. Okay, and sometimes, we're fans of other people's creations, ...
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June 16, 2018 / Content Marketing, Marketing

Make Me Feel Smart

It's amazing how many opportunities we get as buyers to feel dumb. Imagine you need a new laptop and maybe ...
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May 15, 2018 / Business, Technology

It's Time to Rethink What People Need to Learn

Sandra told me that her cousin shared an article about how schools were no longer teaching analog time telling in ...
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May 6, 2018 / How To, Storytelling, Technology

Customers Don't Want Content – They Want a Better Path

I'm in the business of helping companies use tech to drive better customer interactions. I help companies earn more customers ...
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April 26, 2018 / Business, Content Marketing, How To, Internet, Marketing, , Technology

Bring the Edge to the Center and the Center to the Edge

If you've known me for a while, maybe you're wondering, "What's Chris up to right now? Why is he talking ...
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April 6, 2018 / Business, Community, Internet,

Quit Your Bullshit

We have to stop phoning it in. Everyone. You. Me. Those guys. It's not okay. It's boring and it's messing ...
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March 10, 2018 / Business, Content Marketing, Marketing

One of Blockchain's Super Powers is Trust

In 2009, Julien Smith and I wrote Trust Agents. It was a book about how to be human across the ...
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March 3, 2018 / Business, How To, Internet

What Does it Take For Your Business to Stay Top of Mind?

When we're at work, we want to believe that people think about our business all day long. In our minds, ...
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January 15, 2018 / Branding, Business, How To, Strategy

Your Customer Data Needs to Be Smarter

One of the new content marketing trends for 2018 is to build stronger levels of content personalization into the marketing ...
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January 4, 2018 / Content Marketing, Marketing

My 3 Words for 2018

It's that time of year. You're thinking: "how can I make this a better year than last?" Maybe you need ...
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January 1, 2018 / Business