If you’re new to visiting [chrisbrogan.com], or if you’ve been here for a handful of days and are wondering just what the underlying theme of this site is about, here’s some help. I figure it’s a good thing to share what I think the site is about from time to time, in case you don’t know why you’re here, or in case you’re new to the game. Some of you who’ve been around for a while will actually just smirk at the differences and think about how things have changed over the years.
What You Get at [chrisbrogan.com]
I write this blog for you. If it were really for me, I’d write it on paper and just marvel at it. But it’s for you. And who are you? You’re quite a mix of people, from my last survey. You are from huge companies and tiny companies. You are my competitors, my students, my superiors, and a smattering of friends and relatives. I write each piece as if I’m trying to connect with you, specifically. Yes, you. It doesn’t always work that way.
I write in the first person. I rarely have guest posts. The perspective here is mine. I have a different perspective than most. It comes from working sometimes with really huge companies and working other times with companies of one, and then working in between those extremes. My weird perspective comes from being a writer and from being an observer of the absurd.
Am I biased? Absolutely. My about page shows several of my disclosures. I’m sure I could add some, if I thought about it. But you’re not coming hear to read anything unbiased, are you?
I’m not a journalist. I am a report. I report on things I find interesting. I am most definitely a business man. My goal is to show you my value with every post, so that you contemplate working with me in some way. Beyond that, I write to equip you for success. You see, I have a simple model.
Topics
I don’t have a really set editorial calendar for topics. I write most often about marketing, about human business, about ideas that might be useful to you and your business. Of late, small business is interesting to me. I also write about technology, though not often in the “gee whiz” department. I sometimes post reviews of products I receive, or books I’ve read. I sometimes post interviews. I sometimes post promotions to things I am doing myself.
91%
My goal is to I give you 91% of everything I know how to do for free. Most of it isn’t rocket surgery, as the kids in Boston say. It’s just insights and ideas that you can run with yourself and do good things with, one hopes.
Some of that other 9% comes from people hiring me as a professional speaker. That’s because I customize for specific industries, and I do a little research and find a little bit of specific useful detail for the person who hires me to speak.
Some of that 9% comes from ads and sponsored posts (always with disclosure). You don’t have to like the ads on my site. I’ll gladly take them down for one college tuition, paid in full, for my daughter.
Some of that 9% comes from advertising my own projects, like Kitchen Table Companies and Blog Topics. You don’t have to be a member of these projects to enjoy this site. But I will often invite you to participate.
Why Should You Read [chrisbrogan.com]?
For one thing, it’s usually fairly brief. For another, it’s usually information that can be useful for your own pursuits. Finally, you never know what I’m going to find that’s interesting, and often, what’s interesting to me can be helpful to your own ideas.
Beyond that? You could read me because you know where you stand with me. You could read me because I’m a participatory kind of guy. You can read me because I’m pretty decent at writing. But then again, most of that is conjecture on my side.
And You?
Why do you come here? What’s the value of this site to you? Who else do you read when you’re done reading me? (And if you use a URL, remember that it’ll take up to a day to post, as I have to manually approve comments with URLs).