I’m at an interesting time in my career. Everything I’m “most known for” is mostly stuff from between 2006 and 2009, and though I’ve continued to be in the public eye and adding lots and lots of value where I can, it’s not like I’ve delivered any next BIG thing that has people talking. People quote me, but a lot of what they quote is from a whole different time. (The quotes still apply, I guess.) And I just stumbled onto one reason why. I need to give you some backstory.
Play the Hits
I’ve talked about this before. My “shorthand” for this comes from a story about the Beach Boys that might be fake, for all I know. Evidently, one detail that keeps ruining their plans for a reunion is that most of the band wants to play “Good Vibrations” and “Surfin USA” and Brian Wilson wants to play the experimental music he was working on when the band broke up. He wants to explore forward, but the band knows that people going to a reunion concert want them to play the hits.
It’s art vs craft, in my other shorthand for this. Art can be weird and uninterpreted and it can be something that doesn’t have an immediate “use,” but craft is shown in something’s functionality, its ability to move our world forward in some way. It’s okay to want to be an artist, but I aspire to be a craftsman.
Said another way, for the last few years, I’ve been talking more from the “art” of all that I know about business and human interaction, but I need to give you more craft.
At Owner Media Group, we work to help people build “win systems” for personal leadership. Whether you run your business or just run your desk, my goal is to give you functional tools and systems and ideas that you can use to make a measurable change in your world. Pretty straightforward, right?
“What does that look like?” (- The Rob Hatch quote that rules how we build things at Owner.)
I intend to make a much simpler way to talk about all this that you can use for yourself. I intend to give you the tools behind the recipes, but also the completed recipes, so that you can remix to your heart’s content. I’ll share with you how we build action into every project, and how we help you win.
And I promise I’ll make ever live performance of mine more about “play the hits” than “experiment in front of you.”