The following is a post sponsored by Staples, but every word of it is mine and my opinion, etc. They are a partner of mine because I love the company and have for years. But the post? It’s a me, Mario!
Here’s a strange situation: people come to me often and say “I’m not really sure what to do to get more customers.” It’s strange because I think the answer is always so obvious: be helpful. Our job in most every business is to help someone else succeed. Isn’t it?
Good Business Support is Priceless
Our lawyer Rachel Rodgers runs Small Business Bodyguard. Outside of the work she and her team have done for us directly, that course is an incredible way to get a lot of basic but vital legal support that lets you stay focused on what you’re doing. I was thinking about how useful that is because it meant that I could stop worrying about whether I’d set my business up correctly from a legal perspective.
Both Rob and I benefit from small business advice from Becky McCray who helps small businesses think better about what to do with themselves. (She also focuses a lot on small town companies and rural business matters). Having the support of a friend and ally like Becky gives us recurring help with maintaining the vision of what a typical small business really needs and wants.
And I just got back from Staples (who sponsored this post) because I needed a new binder, 30 more copies of my daily planning guide (part of the 20 Minute Plan JUMPSTART), and some pens. Oh, and I dropped off a package to ship out. But talk about support. They offer small business loans, mailing services, and all kinds of stuff I don’t have to create for myself because they’ve already built it.
That’s how you can think about YOUR business.
Who Do You Support?
What’s the goal of your business? Who do you support? How do you make it clear to them your intentions and what you’re doing?
Your best bet in getting more customers is serving more people in as many ways as make sense for the business you intend to run, and earning referrals and a place in their hearts as the kind of business that helps their customers thrive.
That’s my goal for sure! And it’s why I’m working with Staples on this project.
Your turn. Go help the heck out of some people!
The previous was a sponsored post for Staples. The words and ideas are mine. I’m thrilled to be working with them. You should check them out