I just tried out the “Hangout” feature for Google+. It’s a live video chat feature that permits up to 10 people at a time to talk to each other via web video. It’s a LOT less stuttery and latent than Skype, and it’s amazing how easily it allowed 10 people to chat without any fuss or trouble. I captured just a little bit of it for you to see. (When I exported it, I accidentally saved it as widescreen when it wasn’t, so I apologize for the “stretched out” nature, but it still shows what I want to show you.)
If you can’t see the video, click here.
Video for Business
There are a few ways you can do video conversations in business. There’s GoToMeeting HD Faces (which I intend to start using and testing shortly), there’s Skype, there’s ooVoo (which I talked about back in 2008), and probably a few others. You can also do G-Chat inside of the Google Apps suite, as a 1-1 video connection, if both parties have the tools enabled.
For business, I think Google+ ‘s Hangout feature is pretty useful. I realize that only 10 video feeds might not be enough for some companies, but I think that there are ways to make that work out. For the most part, for small team meetings (especially teams that workshift), I think this would be killer.
Beyond that, I think there are other ways businesses can be using video.
Some Uses for Video In Business
What I like about video is that it tells a story differently than text. You can do a lot of things with it. Business people often get really hung up on WHAT to do with video. Here’s a quick list:
- Shoot “behind the scenes” of what goes into making your product or service.
- Interview your best customers and ask them about THEIR success (not yours).
- Interview your employees who are the most passionate about your projects.
- Record screencasts if you have an online product, so that people know what they’re getting into.
- Create educational content that helps people better use your product/service, or that helps them with some not-related-to-you aspect of the job.
Those are just five potential things one can do with video inside business, six if you count the live chat feature I was talking about above. I’m very bullish on video in the coming years for business, and I think that if you’ve not yet done some investigating into how it can help your company reach people in different, more engaging ways, then now’s the time to get thinking about it.
What about you? Any success with video?