Personal branding is something I’ve thought a lot about for years. Branding is about a business, product, or service. Personal branding is about helping the person behind the product to stand out. It’s a way to drive a strong perception of the type of person you are and by extension, […]
Branding
Content Marketing in 2020
Content marketing gets a bad rap because a lot of it is so badly wrapped. What happens in the land of marketing and business (b2b marketing or B2C – it doesn’t matter) is that someone takes a good concept and sullies it with poor execution. A strong intention becomes a […]
Business Storytelling
Business storytelling is the act of using story as a way to interact with others to convey business values and/or business information. I like to say that “story is the best unit of memory” (tweetable) and that’s because the goal of business storytelling is to help information stick, both internally […]
10 Years After Trust Agents
Just about ten years ago, Julien Smith and I wrote and published a book called Trust Agents. It talked about the rising experience of companies being able to use the web to reach people directly and connect with them in a world where companies could no longer really control the […]
Sponsored Post – Reach People with Print
The following is a sponsored post. I love working with Staples. It’s important you know that my words are my own and that they pay for the opportunity to reach you, not to impact my opinions. The reason I love Staples comes from when I was younger. I used to […]