The following post is a Sponsored post for American Express OPEN, as part of their Big Break for Small Business program. There’s a contest involved. Swing by Visit FaceBook.com to see the deal. NOTE: The thoughts and opinions of this post are mine and are in no way vetted or edited by any other entity.
My Big Break
When people see success, they don’t often think about all the curves in the road that bring one to that place. They see you as you are in a certain moment in time, and they might layer on what they know about your past experiences, but when thinking specifically about the success of another person or business, the humble beginnings often fall to the bottom of the awareness pool.
My big break came from Jeff Pulver, internet entrepreneur and visionary. He hired me away from my wireless telcom role based on what he saw in me from the PodCamp event that I cofounded with Christopher S. Penn, so that I could come and run his Video on the Net conference and so I could help with his Network2 internet TV startup.
As part of this, Jeff flew me around to meet all the popular videobloggers of the time, and let me attend all the top conferences in the disruptive new media space. That exposure, with Jeff’s backing, took my budding messages and ideas and thoughts and gave them a very big chance of being seen. I might have still accomplished a lot of what I’ve done, but Jeff most definitely turbo-charged the experience, putting me face to face with brilliant minds and sharing his own experiences with me along the way.
You Have to Be Ready
Now, I still had to do a lot of work. I had to have some big ideas. I had to have the skills to turn that exposure into something. I had to know enough about my area of expertise to get something going.
No level of exposure and no big break works if you’re not doing the work to turn it into something.
Once you’ve been lucky enough to reach even the smallest level of success, it’s up to you to give back to others. Though you should most definitely honor the person who gave you your breaks, what he or she wants most is for you to help someone else who’s coming up. That’s how it works.
What will you do for them? Maybe you feature them in whatever platform you have, your newsletter or your blog. Maybe you make introductions for them via email and/or phone. Perhaps you can give them a small investment, or access to your own products or services.
Whatever the case, giving back is the biggest and most important part of getting a big break. Use that break to build your success, and then when you’ve attained even the slightest level of success, it’s your turn. That’s how we all grow.
How about you? What was your big break? Who gave it to you?
Thanks to American Express OPEN for sponsoring this post as part of the Big Break for Small Business program. Visit FaceBook.com to learn more about the Big Break contest. Enter your small business for a chance to win a trip to Facebook headquarters for a one-on-one business makeover and $20,000 to grow your business with social media. See Official Rules for complete details.