Content marketing gets a bad rap because a lot of it is so badly wrapped. What happens in the land of marketing and business (b2b marketing or B2C – it doesn’t matter) is that someone takes a good concept and sullies it with poor execution. A strong intention becomes a […]
Content Marketing
Business Storytelling
Business storytelling is the act of using story as a way to interact with others to convey business values and/or business information. I like to say that “story is the best unit of memory” (tweetable) and that’s because the goal of business storytelling is to help information stick, both internally […]
If I Were Selling Real Estate Today
The world of real estate has become a lot more software driven in recent years. Sure, ultimately, a buyer interacts with a person, but with the number of real estate apps out there, a lot of up front work happens before a real estate professional is contacted. That’s not necessarily […]
Here Are The Two Types of Videos to Post
We create videos with the goal of educating and entertaining people. Beyond that, we are all at the mercy of various algorithms in play on the platforms where we hope to share our ideas. In both cases, there are two types of videos that get attention. The Two Types of […]
My Simple Live Video Setup for Mac
In 2019, I intend to deliver quite a lot of video as part of my media making. This includes live video on YouTube as well as uploaded videos to other content platforms. If you want my simple live video setup for Mac, here’s what I’m using. (By the way, the […]