Content marketing gets a bad rap because a lot of it is so badly wrapped. What happens in the land of marketing and business (b2b marketing or B2C – it doesn’t matter) is that someone takes a good concept and sullies it with poor execution. A strong intention becomes a […]
Strategy
Business Storytelling
Business storytelling is the act of using story as a way to interact with others to convey business values and/or business information. I like to say that “story is the best unit of memory” (tweetable) and that’s because the goal of business storytelling is to help information stick, both internally […]
The Myth of Solid Ground
Robots already vacuum the floors in lots of people’s homes. They mow lawns. They deliver things in some cities. It looks weird and futuristic until it somehow looks normal and commonplace. We rarely see the “future” when it’s already here. We Make the Future Invisible Because We Want Solid Ground […]
What Does it Take For Your Business to Stay Top of Mind?
When we’re at work, we want to believe that people think about our business all day long. In our minds, we’re the FIRST company a customer or prospective customer considers when a particular need arises. But you and I both know that’s not how it works. What does it take […]
I Get a Lot of Things Wrong
It’s become something of a strategy for me to jump into something, try to do it, fail, and then learn a little bit in the process. I learn more by failing than by studying something to death. But that’s not all. I Get a Lot of Things Wrong I get […]