Daniel Pink’s A Whole New Mind: Moving from the Information Age to the Conceptual Age was a good read for me. It spoke of a shift from the days of the knowledge worker, into the conceptual age. What does this mean?
Moving further along on Thomas Friedman’s points in the seminal The World Is Flat: A Brief History of the Twenty-first Century, Pink says that all the jobs knowledge workers are doing today are further at risk for global outsourcing. This week’s EWeek magazine agrees, mentioning that the next big wave of outsourcing will be business process outsourcing (HR departments will thin, finance teams, etc).
So what’s left for you and me to do?
Pink mentions that these are the six “senses” we must hone to be useful in the coming conceptual age:
The book starts with some physical and neurological explanations about the brain, focusing heavily on the composition of left and right brains in the concrete. I found this mildly off-putting, because I wanted to get right into the concepts. You might feel otherwise.
Each section covering one of the six senses has a playbook, which includes some ideas and further resources for how to develop these traits within ourselves. Pink did a great job of equipping someone interested in improving their conceptual age skills, though I felt like the resources got a little thin around Empathy, Play, and Meaning. Mostly Play. It bothered me that he mostly showed us links to video game sites and not so much for the other methods of play (live action, board games, etc).
I strongly recommend this book. I found it readily available at my local library, or you can pick it up easily at Amazon.
tags: review, danielpink, conceptual, design