I haven’t read a tech blog in months. Know what I have missed out on in that time? Nothing. Partly, it’s because you tell me what I need to know. Partly, it’s because I don’t need a whole lot of “new” to do what I need to do: help buyers make decisions.
We get lost in things all the time. We get a new passion and we decide that we have to update our equipment. I decided that I needed to update my video camera recently. What happened? It’s a little bit fancy, and now I have to learn how to convert the data that comes out of it because it’s not just a simple MOV file. What’s this mean? That I’ve just added a layer of complexity to something that was really simple to do with my Lumix camera.
I got lost in my business yesterday when Rob Hatch and I stared at all the complexities I’d built into my vision of Human Business Works. Instead of just building something simple, with a one-at-a-time mindset, I did what I always do: I got lost in making many things at one time.
Getting Lost Isn’t Helpful
There are goals you have, targets that you seek to accomplish, things you need to do to be successful. It is so easy to get lost, and to think that you’re still doing something useful. Maybe it is useful, but is it the right useful?
I asked a group the other day whether their newsletter was just warmed up leftovers. The truth, near as I could gather, was that it was. They were all just kind of phoning it in. Only, no one had really called anyone on it yet. Think about it: hours a month spent making a newsletter that no one cared about, their list didn’t open, and that served very little in the way of a business value.
Don’t wait to be found. Find yourself. Ask yourself what the top 3 priorities are: for the day, for your role, for your business, for your home life. Look at these lists of three. Do they make sense? Is that what you’re spending your days doing? If not, you’re still lost.