It all started making sense a little bit at a time, and then a lot at a time, and then I really saw it all, in a kind of continuum. By spending a lot of time analyzing what people have said to me at various events, in my inbox, in between their “official” statements and professional posturing, I’m starting to understand what’s needed by the Owners I so humbly intend to serve. There’s a war, such as it were, and the enemy has been named. But before we talk of war, we have to start where it always starts: at home.
Build Your Home
Life has changed over the last few decades. The promises that were handed to the Baby Boomer generation were as such: do good work, be loyal, show up, and everything else will be handled. We told their parents to serve their country and then come back and buy a house. The American Dream was one of the greatest marketing events to ever face the western world, and we exported it, too, so that people who were perfectly happy overseas could suddenly feel inadequate as well. If you weren’t following the American Dream mindset and model, what the heck were you doing? Certainly not living.
Then, the 1980s came, with all their excesses. Then, the 1990s came and contracted everything and people scattered and had to give back everything they bought on their credit cards. Then, an Internet boom. Then a bust. Then, financial crisis time. And where are we now? Where are we at this very moment?
It’s as if we’re living in this place where we’re trying to hold onto the American Dream (again, even if we’re not American), where we’re trying to stay loyal to where we work (but that’s gone, because we’ve been let go too many times), and where we’ve taken the sweet excitement of the Internet boom (and bust, and boom) and decided we can all just run off and work for ourselves (like freaks). But we didn’t quite implement that well, either.
Where Are We Right Now?
Lots of people are in this crazy quilt state, where part of what we’re doing is based on 1940s-era concepts, part built on 1990s-era problems, part 2000-era exuberance, tempered with the 2009-2011 financial crisis. And we’re trying to make it all work. Without any real map, any real understanding, any real guidebook or sense of mentorship.
From this come a lot of tribes. There are all kinds of “follow your heart” types. There are the “crush it” types. There are the “just sell information products” types. And there are many people who are just now barely figuring out what they want to be when they grow up. There are all kinds of types.
What’s my type? I work with Owners. You might own just the cubicle at the office, but you’ve chosen to own your life, your choices, your path. And my goal and duty and obligation and mission is to equip you for success by helping you grow your capabilities and connections.
In working on this, in learning how best to do this, I came to realize that we have to start with a home. Your home. And I mean this in a metaphysical and spiritual and “in your belly” sense of home. Though I also mean the place where you sleep.
Because it turns out a lot of what’s got us all thrown about, what has us all confused, what has us all upset and not quite making it work starts with home. Sometimes it’s the tension. Sometimes it’s the fear of the obligation. Sometimes it’s because we’ve spent far too much and can’t afford that place we call home. And that throws it all in the air.
Build Your Home
My work has all come into alignment to help people live The Owner’s Life, starting with The Owner’s Heart, then The Owner’s Mind, and ultimately The Owner’s Path. Stay tuned to what that means for you. But in the interim, get some delicious Owner’s Fuel by subscribing to my newsletter, because what we cover there will always be more in depth than what you see here on chrisbrogan.com . I share my best work with you via the newsletter. And that’s a two way street. You can always hit reply.
Let’s build a home.