Through a conversation in Twitter, I happened across Life in Bonita Springs, a blog by Chris Griffith (aka Twitterzilla). The first post that caught my eye was a beautiful shot of a public area called Coconut Point, with a really small dog in the foreground. The blog post was about a “small dogs only social.” Wow, I thought. Now that’s something you don’t see every day. It got me thinking.
Realty Has a LOT to Benefit From With These Tools
There are lots of ways social media can be applied, but look at real estate. If your job is to sell community, you can do lots of things. Create a videoblog of interviews of people in the community you’re trying to sell into. Build an events page or community site where people can gather, share their stories, post events, and express themselves. Take mountains of photos on Flickr, showing off the best in community art, as well as some of the finer homes.
But How Does It All Tie Together?
If I’m reading a community or realty blog, how will I convert from a blog reader into a home buyer? What are the right ways to convert me gently? For example, on Chris’s blog, I see the sidebar has ways to connect me to her. If I’m an RSS subscriber, I won’t ever see that, and there’s nothing in the post to connect me to business.
This is great, if the only goal is to keep people in the community aware of what’s going on in the community, but if another goal of the blog is to sell homes, is there a way we could gently convert me?
Or should you?
What’s Your Take?
Technically, we’re all prospective customers of realtors. What would attract you, were you to stumble into an interesting blog about real estate, or about a community?
Further, if the community where you lived right now (is it a community? Do you know each other?) had social media tools in place, how could you see them being used?
Curious to see your take on this.
The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters.
Get the entire series by subscribing to this blog, and subscribe to my free newsletter here.
Photo credit, Kevin Dooley