If I worked for Apple, I’d divert some of the marketing budget into guerilla videoblogging demonstrating just how downright easy it is to make and edit video and podcasts on a Mac. I’d show off the $599 pricepoint of the new Intel Mac Mini through viral videos showing them mounted in all kinds of weird places, and all the various “pimping” that’s gone on. I’d throw together a short film saying that $600 and your creativity gets you endless streams of content.
A Small Independent Bookseller
I’d bring select and targeted books with me out of the store and to the people. I’d hang out in parks selling books next to the hot dog stand. I’d be at the beach, putting mystery thrillers in the hands of the suntanning set. I’d walk around the sidewalk offering books at an even-dollar price (even at a loss) to put them in the hands of people walking by.
Any New Tech Company
I’d surf blogs, like others have done, and contact people in small pocket communities and try to introduce them to my company’s products and services. I’d build relationships with these small communities, as the sales turnover has got to be better than with buckshot advertising models.
An Established “Big” Company, like GM
I’d throw the websites open to designers, to people with vehicle mods, to anyone who might influence the decision making process of my product line. Not all the ideas would be usable or perfect or whatever, but in aggregate, the ideas of many would definitely better serve for creative content than keeping things bottled up. And besides, couldn’t the assembly lines end up retooled for mass customization? What exactly IS required to do that? I’m not just talking colors. I’m talking about 3rd party add-ons directly at the factories. Turn the company into a vending machine.
I’d do exactly what Dave Gray is doing so expertly: I’d evangelize. I’d offer content that adds value. I’d offer ways to show how what we do matters to what you do. Oh wait, he does that too. Dave’s got that one NAILED!
I’d back a little bit away from the software, which ends up being easier to write about, and I’d really throw open the doors on lifehacking. I’d come out with nutrition hacking articles, with sleep hacking articles. They have these periodically, but if you go for percentages, the site is mostly about technology that helps make one’s life better. (Mind you, this is one of my top 5 sites to visit).
I’d push the evangelism even more, and surf random blogs and sites for more users. I just heard that less than 6% of bloggers understand or use RSS feeds to move their content out to more readers. Crazy! And with all the add-on tools you get within FeedBurner, it’s like a PR department for your blog.
A Games Company
Now, this is close to my heart lately. I’ve suddenly been immersed in reading about game theory, games and their impact on learning, games as the industry that’s handing the motion picture industry their lunch. I’m obsessed with location-based games, with social games. My GOD, this is the age of social media, and yet we’re all playing one-player games out there. Sure there are sites where there’s chatting and the like, but with all of us lugging around so much technology, there should (will) be games that get us interacting in the real space with a game space overlay. (I’ve got the killer idea for this, and am developing it slowly).
A Wireless Telecommunications Company
Oh wait. I do.
Subscribe to [chrisbrogan.com]
tags: remix, productmanagement, marketing, apple, xplane, feedburner, games