Red Monday Radio Drama Launches

Promoting one’s media is a tricky business. In the social media space, among podcasters, there are lots of people flinging cards, buttons, and stickers at you telling you about their show. Attending the New Media Expo (formerly Portable Media Exo, etc) is often like running a gauntlet for your attention.
But then, there was J. Marcus Xavier. (And this post is about his new thing, Red Monday).
Look at the picture. This gentleman had quite the schtick. He walked around, with red envelopes, with “intercepted” mail documents inside. And he wasn’t hurling them at anyone. In fact, I had to ask HIM for the envelope. Further, I saw him roaming the floor and approached him. I asked him what his plan was. (Remember, in a roomful of people trying to get my attention to listen to or watch their show, I was certainly not in the market to SEEK something, and yet…)
I got a perfect pitch. “Julius,” who refused even to give his name until I beat him down a bit, stuck to his script perfectly, and I felt so excited.
And then I got email updates from him, which were just warmups for his new show.
Red Monday is a weekly Internet radio drama telling the story of a nuclear weapon detonating in Las Angeles. The tag of the website says, “Millions of people are trying to get out. Three are trying to get in.” POW! Just like that, I’m asking, “Why? What happened? What’s the story?”
The #1 thing I like about this whole deal is how well it’s marketed. You have to go visit Red Monday to see what I mean. Yes, give them your email (at least a dummy account), and listen to the promo. It’s really worth it to hear how the show is promoted.
The show isn’t free. You get the first episode for free. But, you can buy the entire series, set to end on December 24th, I believe, for only $4.99 USD. I think even THIS is excellent. Someone showing that they feel their content is valuable enough to charge a subscription. So, like I say, swing by Red Monday just to see how JMX himself promoted this piece.
One Disclaimer
If this turns out to be NOT an independent production, like if this turns out to be a black man lonelygirl15 project, I will hunt J. Marcus Xavier down and cut his ear cord. Because I’m sold that this is an independent production by a really talented individual (and/or maybe some friends). If this is Hollywood being tricky, I will say really mean things.
But for Now…
You decide. I think this thing will be HOT!
Red Monday is your new radio drama.