My friend Drew is pushing out his offerings as a blog consultant. This came after a conversation about being really clear on what the offering might be, plus his realization that he has something great to offer people.
On this site, I have a page dedicated to helping people understand how they might work with me. I try to be every bit as clear in my offer/ask. I can certainly improve. Here’s what I am thinking about with regards to using “serving suggestions” to help people decide to work with you.
Serving Suggestions Help Your Prospects Buy
Right now, someone is looking to buy what you’re selling. How easy is it for them to do that? Do you even realize that you’re selling something?
Let’s look at one of Drew’s offerings:
For Elite Clients ONLY
BenSpark on Retainer â€“ $600 a month (buy 3 months at $1500 and save $300)
What is it?
Custom personalized service to ensure that all the little details are taken care of so that you can focus on creating the best content possible.
Who Is This For?
Clients who want a proven leader in the blogging industry to coach them on achieving their blogging goals. This is also the option for clients who understand the importance of treating their blog as a business and who require the personalized touch of a true professional in the industry at their back.
What is Included:
– 2 Hours of Phone support each month to inspire you and coach you on your blogging goals.
– 5 Hours of personal care for your blog each month.
– Enrollment into BenSparkâ€™s Personal Branding BootCamp with focused instruction for extending your personal brand.
– WordPress and Plug-Ins kept up to date â€“ never have to worry about having the latest and greatest tools.
– New Plug-Ins added automatically â€“ Plug-ins come out all the time. I will ensure you have the best of the best.
– Posts re-tweeted by BenSpark â€“ I will handpick your best posts each month to pass along to my large group of twitter followers to garner you increased exposure.
There is no doubt in my mind that Drew has spelled out his offerings well enough to get himself some new business.
Are yours that easy to follow?
Continue with the Analogy
Serving suggestions are those details that explain how one might make use of your product or service. Packaging is also important. Presentation most certainly matters. And you might as well consider pricing, as we seem to be talking through all the elements of marketing.
You probably already have a price in mind. You might have some packaging in mind. So work on your serving suggestions.
Oh, and Add More NEXT ACTIONS
I did a quick tour of a few sites and found their serving suggestions to be decent, but in almost ALL cases, there was a disconnect between the “here’s what I can do for you” and the “so now click this button and let’s get this party started” pieces of the puzzle.
If you’ve got me excited about what you do, then make me a huge big colorful button to click to take action.
That’s what’s next, right?
What’s your take? And what’s your next action after reading this post?
Funny side note: I evidently wrote a post called serving suggestions back in the beginning of 2009. I guess I like the concept.