Forever the thinker, Jeremiah Owyang posted about the future of corporate websites. He cites Kristie Connor and Christopher Smith, who won a contest for their efforts to describe such. It’s a great question. I’d recommend reading Jeremiah’s post and commenting on that, but if you want to talk about it more, it’s a great question.
People Want Information
Not marketing. When I go to Staples.com, it’s because I need a store locator, or the price of a USB drive. I don’t mind being sold potential values and bargains around the information I seek, but I sure don’t want to hear marketing-ese about whatever you think the summer value plan is going to be.
People Want Simple
When I go to GM.com, they give me three easy choices right off the bat: corporate info, vehicle info, and “experience GM,” whatever that is. That’s not bad, because they slot me pretty quickly, but the risk there is that the site is static, and definitely “cold” in color and experience.
People Want Connection
Further, people would like to connect with the people at an organization, not just through forms and chutes, but in as many ways as they can conceive. Know who does this well? Sun? Go to http://blogs.sun.com, and you’ll see that there are blogs to suit most every taste. That means, there are conversations to be had at lots of levels. Cisco and some other great tech companies are doing it. Are retail or consumer companies ready for this?
What do You Think?
You travel the web all the time. You need information from various companies. You visit sites to buy things, to learn about things, to make decisions. What do you think people want from your site?
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