Monster.com must have a tricky role in the world right now. They’ve got traditional newspapers to contend with (do people look for jobs in papers any more?), as well as HotJobs and all these other online sites, but then look at sites like 37 Signals, who now have a job board. The thinking goes, “If you like this company, you’ll probably like the jobs we find and post.” And it makes sense. It makes Monster’s job even trickier.
That’s why it’s neat to see Monster Trak, and they’re giving people something to think about when considering how to build a green career. Talk about going niche. Swell! Makes perfect sense to me.
If I were Monster, and I have a friend or seven working there, I’d tap their new media superstars and get them into the game a little more. I’d have career podcasts that aren’t company-focused as much as they’re advice focused. I’d have interviews with people about which jobs work well for them. I’d have all kinds of interviews with niche players. And like I said, they’ve got new media talent working there. Just tap their minds, Monster. Put them in the game.
And As for YOU
What niche does your content serve? What are you doing for which market? How can you find a sector of the universe and carve it off to add value to it from your perspective? Are you helping college students and their parents with financial advice? Are you helping parents with kids with learning disabilities feel comfortable and educated? Are you teaching people real world tips on how to live more green?
Even if you’re on the entertainment side of the equation, how are you pointing your content directly and soundly at an identifiable niche that other people might feel interested in supporting? How are you aiming your content to matter to a specific set of people?
It’s trickier than you think. For instance, this blog. What the heck am I targeting? Where’s my niche play? I don’t have one. Yet. But maybe if we all talk about it, something will come to mind?
What do YOU think? What’s YOUR niche, or your niche strategy?