Pete Cashmore asks whether social media can make us buy more cars. He’s asking because of Ford’s recent Fiesta Movement project, which a lot of us are watching with some interest. The question is pretty darned pertinent to a whole lot of what I do in a given week, being that I’m often asked by really big companies how engaging in social media will impact their business.
Once we get past the kumbaya answers like “everyone must join the conversation,” we drive directly into the “how exactly does this sell more tractors?” types of questions. The answers, of course, are always variable. It depends how things are implemented, how much karma the company already has stored up with us, and a variety of other factors.
With regards to the Fiesta Movement, some of the participants are our own. Jeremy Tanner, Jody Gnant, Sarah Austin, Natasha Wescoat and several more folks we know are in the game. Will this make someone who knows them feel the project is more authentic? I think so. Will it influence any of us to buy a car? I don’t know.
But what I do know is that the project is much more interesting than watching a typical car ad, no matter what. The participants in the project have to complete missions, starting April 21st. These missions will be more interesting than any car commercial.
I say “yes” to answer Pete Cashmore’s question, and Pete seems to feel that way according to his post. And now, the question of all questions: would social media help your business to sell more whatevers? Are you putting it to the test? Any results to report yet?
Photo credit Kevin Dooley