WHAT IS ZERO FORMULA?

The premise is simple. Gurus give you formulas. They say, you do this, then this, and then this, and pow: success.

We prefer frameworks: Oh, what does this problem look like? Hmm. Okay. Let’s approach it like this, then. Did that work? No? Let’s try something else. Okay. Can we repeat THAT? Yes? Great. Let’s write it down.

We look at every situation as reasonably unique. There might be “this reminds me of” parts to it, but it’s unique. You’re unique. The two of you together: the situation and the person, are very unique. And thus, we can look around, think, and then construct a framework that might fit that situation.