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Smart leaders use stories to do the heavy lifting.


Does your vision and message reach all the way to the people who need to execute? Is your perspective clear to the people your organization hopes to serve? Is your story brief, clear, and inclusive so that people know they’re in the right place? (More)

  • Tell human stories
  • Nurture a community
  • Earn your marketplace

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Smart leaders use stories to build alignment, improve decision making and reduce friction.

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