I’ve had the pleasure to work with many different companies on several influencer marketing projects over the years. Some were really well run and excellent and others felt like they weren’t a great fit (my problem, more than theirs). As I’ve had the opportunity to work with a lot more companies on influencer marketing programs, it’s been on my mind a lot. I wanted to write something from the perspective of the supposed “influencer,” and in this case I mean me.
Rule One: Honor the Community You Serve
I’m at an interesting time in my career. Everything I’m “most known for” is mostly stuff from between 2006 and 2009, and though I’ve continued to be in the public eye and adding lots and lots of value where I can, it’s not like I’ve delivered any next BIG thing that has people talking. People quote me, but a lot of what they quote is from a whole different time. (The quotes still apply, I guess.) And I just stumbled onto one reason why. I need to give you some backstory.
Play the Hits
I’ve talked about this before. My “shorthand” for this comes from a story about the Beach Boys that might be fake, for all I know. Evidently, one detail that keeps ruining their plans for a reunion is that most of the band wants to play “Good Vibrations” and “Surfin USA” and Brian Wilson wants to play the experimental music he was working on when the band broke up. He wants to explore forward, but the band knows that people going to a reunion concert want them to play the hits.
I’m writing this to tell you about beliefs, and how dangerous it can be to believe something. I’m not writing this to tell you to make any kind of changes in your eating habits. I want you to know this because I love sugar, things made with sugar, and I love all the fake sugars out there, too. No, friend. This is about belief. Oh, and I’m not selling anything. This is just a story.
Sugar – I Had No Idea
My buddy and business partner Rob Hatch recently did his first run through the Whole 30 diet and lost like 25 pounds in a month. Being that I needed to re-jumpstart my weight loss efforts (depression gave me back 50 pounds absolutely free!), I was motivated to give it a try.
I got back from my fourth trip out to Social Media Marketing World (run by Mike Stelzner and team) and had a blast. I also came back quite inspired. Though I rail against “social media” quite often these days, I caught the thread of what it should REALLY be doing for us. It’s about making sure you’re out there serving, and part of that, is getting your voice out there to help. If you’re not down for reading, here’s a podcast episode that covers it a slightly different way, but gets the gist of it.
Get Your Voice Out There
I was reminded at this event by my friend Gary Vaynerchuk that the real value, the real opportunity, the VICTORY you can seek, is to use your voice to help others. You can connect and share and help people do amazing things in your world. It wasn’t any specific thing Gary said. It’s the fact that he built a huge media business around himself that continues to generate more and more business opportunities for him and the organization. And I’m not saying to clone what Gary does (you CAN’T be Gary – he’s singularly a force!), but instead, to think about how YOUR voice can serve others.
I’m sitting at the airport in San Diego after speaking at Social Media Marketing World, one of two events with “social” in the name that I actually like. It’s not that I like the event. I like the people. I like who I get to talk with here. It’s a wild kind of “just for us” experience where I get to talk with people I really appreciate and admire. Lots of them. Thinking about this had me thinking about my success.
The Secrets of My Success
Here’s a sampling of the people I spoke with today:
There’s a super easy answer to how my career really got started. It’s all related to one simple detail: I connected with people who were doing cool projects in the space I wanted to work in.
Every Monday, I shoot a little video to the members of my Owner Insider group to help them in some way. We’re on a mission in there: to help you put more wins on your board. I wanted to share one of my “Monday Nudge” videos to show you what that looks like, but also to tell you what I’m telling my Insiders: “busy” is a trap.
Your email back to me said you’d have the food here in about 30 minutes (you gave a specific time). A few minutes after that I called the store.
Why do people look at failures as such a bad thing? Why not look at it as feedback. “Well, that didn’t work. Now what?” That’s the magic pair of sentences, by the way. That gives you something that so many people overlook: your invitation to restart.
Restart and Restart Again
I’ve fallen off my personal fitness wagon. Depression and stress got in the way (the excuses never matter) and whatever, but I stopped going to the gym so often, started eating bad things again, and kapow. Here I am back at the start.
My buddy Tim Sanders just launched Dealstorming today. It’s an amazing book about how to deal with sales from a guy who’s helped some really big companies (and some smaller and medium sized ones) do some great work.
I read the book, and spoke with Tim (podcast episode coming in just a moment) and it’s just some really great work. Tim’s a great storyteller and he interviewed hundreds of people to make this book really shine.