Fast Project Recipe – Launch a Content Marketing Platform

OwnerFUEL As you know, I recently launched OwnerFUEL. It’s the media portion of my company, Owner. I wanted to share with you just how simple it was to launch, and what we did to get it up and running. I’ll tell you right up front that a lot of what I recommend hinges on you choosing to build on the Rainmaker platform. But I explain all the reasons why that’s the right choice.

Fast Project Recipe – Launch a Content Marketing Platform

Project Time: 2 Business Days

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In Praise of Square Photos – or Why Instagram Had it Right

Fire The tech world is awash with excitement because Instagram (over 300 million users) now supports photos and video uploaded in traditional landscape and portrait mode, instead of just square. Oddly, I think Instagram did the mobile web a favor by pushing for us to upload in the square format.

In Praise of Square Photos

Photographers and artists are already grumbling at me, I’m sure. But hear me out.

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OwnerFUEL is Live

OwnerFUEL Logo I’m happy to report that we just launched OwnerFUEL as the media property supporting Owner Media Group. OwnerFUEL is the “parent” of all the various media efforts we have created. Let me explain the plan.

OwnerFUEL is Business, Marketing, and Sales Advice for You

My site, chrisbrogan.com, is built as a kind of hybrid. It’s me. It’s also me talking about my business stuff. There’s a lot of ME here. So I wanted to create a property that was more about the subject than it is about me. Sure, I’m writing 95% of the articles (anything with my name on it is written by me – others will use their names when it comes around). But it’s more me writing as a magazine writer than me being me.

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The Next Event I Might Run

1024px-Gillis_Mostaert_-_Village_Feast_-_WGA16293 As the co-founder of PodCamp, it was interesting to participate at the most recent PodCamp Pittsburgh (this is their tenth running of the event). I was nearly surprised that nine years later, we’re still talking about which microphone to use and how to monetize a podcast. But that’s technically WHY we still run PodCamps. Because people still have that question. It made me think, though.

The Next Event I Might Run

I spoke with Carla Swank from Nashville a few times. She’s part of the team running Craft Content, which is their own project but that follows the BarCamp/PodCamp/other similar events legacy. It was exciting to see the new brand, the new ideas, the different spin on what is out there.

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Are You Outsourcing Your Thinking

Behind the Scenes It’s interesting how I hear the same words from many mouths. Over and over. Someone will have an idea, and then others will echo that idea. In the process, I have this feeling that people are outsourcing their thinking.

Outsourcing your thinking?

My son told me that most of the people he followed on Tumblr didn’t like the Minions movie. (This was an hour before we were to sit in a theater somewhere and watch it.) I asked him if he was going to let those people judge the movie or if he would judge it for himself. On the way out of the theater, he said, “I think Tumblr was wrong. I liked the movie.”

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Thoughts Thought after Periscope

Chris Brogan It was an interesting experience, having a bunch of negative people show up to see what I’d talk about. They were mostly mad that I said I didn’t like a piece of software that they like. It’s really funny to me. Just because I have an opinion that’s counter to their opinion about a software that neither of us created, I’m a jerk. That’s my first takeaway. People are pretty passionate about Periscope.

My Position Remains Unchanged

My point is that it’s kind of a messy way to build your business. It is effective for what it does. It’s helpful insofar as it lets you build some relationship-like connectivity by showing people your live and wobbly face. And I see the value in the intimacy. But to me, if you have two hours in a day to devote to the online channel for building your business, I’d rank this one last.

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Is This Interesting?

Chris Brogan INSTEAD of watching me do dumb things live on Periscope, why not engage me where we can talk back and forth, where I can help, where I can add value.

Here’s the Thing

If you sign up after reading what I just wrote, please hit REPLY when you get your confirmation and say “Periscope sent me.”

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