I’m pretty excited to announce a new project I’m doing with the legendary Grant Cardone on his Whatever it Takes Network. It’s called Freakshow and it’s a video show about entrepreneurship but often from the perspective of some extraordinary types you wouldn’t normally get a chance to sit down with and talk business. If you like my other projects, you’ll have a blast with this.
My business is to equip owners. I know that sounds fluffy. The current way I do that is through courses and other educational experiences. But, if tomorrow, I could create some other method to deliver the same kind of value (or better), would I abandon courses? Sure. The courses aren’t the big goal. Delivering value to owners is the goal.
Follow the Value
I’m obsessed with delivering value. What’s cool about that obsession is that I spend a lot of my time noodling with one question: “what else do owners need to succeed?” This gives me a strong mission to follow, and that lets me understand where my time should be spent. It dawns on me that THAT is what Owners need, too.
Dear podcaster: I’m really glad that you were kind enough to invite me to be a guest on your show. It means a lot that you think my ideas will be of value to the community you serve. I really want to share a few things with you before we get started. (I’m blogging this because I want the universe to know, not just one person.) I run the risk of seeming a bit fancy or snobby. That’s not it. I’m more sad than anything.
I recently watched my friend, Matt Ridings give a very personal speech, wherein which he talked about culture and how culture is living content. It was mind-blowing especially insofar as how Matt told a very personal story and then a story everyone over twelve years old knows. In the process, though the speech itself was magical, I just kept thinking about the bravery Matt demonstrated in telling the tale the way he wanted to tell it.
Bravery is Contagious
Yesterday, I gave a speech at PubCon wherein which I decided to tell an audience of hardcore Internet marketers about the vital importance of mission. I sketched out the Ownership Principles we teach in courses like The Owner’s Heart and what we’ll cover at our live event in Boston. I did so by talking about three military battles, where the mission was much larger than the man, as my example of how this works.
In working through my new course, The Owner’s Heart, we had to understand what was required for an owner to have a successful journey from a life (and job) being led by others to picking up the capabilities and connections required to own your choices and your business as well. Just like it says here at [chrisbrogan.com], “you can’t own your business, until you own your life,” I knew that I had to explain how one moves from that sense that you’re not quite making it to that deeply-felt knowledge that you’re on the path towards what you want to accomplish. Today, I was thinking through what this looks like inside an organization, however small or large. What does it take to build a high performance training culture?
What does an Owner’s training culture look like?
Owners know that training is as important as eating and sleeping. You don’t just finish learning something and call it good. Training is more of an ongoing process, a discipline, a way to keep your skills and your knowledge alive. Training is daily.
I just finished watching a documentary on Paul Levesque, better known as Triple H, a professional wrestler, now helping shape the WWE and sports entertainment. In it, the recurring theme was that Paul had a very strong work ethic, that he pushed harder, worked harder, did more than those around him. His intense level of dedication to his work brought him the success that he earned throughout his career.
Lots of people argue that it’s difficult to reach those levels and still have a life or a family. Anyone who works hard is often cautioned that it will ruin your relationship, that you’ll never get to see your kids, that you can’t have a thriving career and still have a life worth living.
People Want Their Learning to LOOK Very Formal
In my experience, I find that the best lessons I’ve ever learned came during “between official moments” experiences, after hours, in the back rooms, quietly over coffee somewhere, or in other very informal places. When we talk openly versus with all the polish is where the best lessons come, OR SO I BELIEVE MYSELF.
I’m presenting at Hubspot’s Inbound conference today, which marks my second time there with about six years distance in between. Has anything changed? No. Yes. But it would depend who you ask. There have been some really smart posts about the future of inbound marketing. I want to give you a simpler take than all that.
The Value of Inbound Marketing
Jacqueline and I completed our first Spartan race in August of 2014. Note that I say “first.” This is your first clue that the organization is doing something right. My friend, Chad, just completed what’s called a double trifecta. This means that Chad has raced the three main Spartan race distances (sprint, super, and beast) and completed those races twice. The Reebok sneakers at the top of this post? Those are only sold to people who have completed the Trifecta. You can’t even buy them without proof that you’re a pretty badass obstacle course runner.
I’ll admit it. I’m obsessed at the moment with this video with CT Fletcher, Kai Greene, and Dana Linn Bailey. (NOTE: this video is FULL of curse words, so if you’re a bit sensitive to such, do not push play). I’m obsessed for a reason. I’m thinking a lot about intensity.
The Vast Distance Between “Doing” and Intensity
I’ve been working on my fitness for a while. Those of you who follow me on Instagram have been subjected to my sweaty selfies for years. But two major changes have happened back to back, and in them, I’ve found a lesson (two!) to share with you.
There are few people who I think have the opportunity to start and maintain a cult. Chris Guillebeau is one of them. He’s so lovable, so damned addictive, and his ideas are YOUR ideas. He gives them to you and hopes you’ll do what he did: work and make them real.
Pick up this book by Chris Guillebeau – The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life. The deal is this. You’ve got to read the book, but you have to DO something with it. Oh, and here’s my interview with him: