When people tell me “I know you’re probably really busy,” I always answer that I’m not. For unknown reasons, 100% of people laugh when I say that. I think they think I’m being funny or silly or sarcastic. But it’s true. I’m not busy. I’m blessed.
YOU Make Yourself Busy
I like playing video games. Right now, I like Destiny. It’s made by the folks who created Halo (Hi, Bungie!). I play that a bit when I’m in between other more brain-grinding work. I go to the gym. I like cooking for myself.
Oh, and I work. I work to serve the people who give me their time and attention. I’m working on building a successful business that feeds me (and those who work with me). And I have two of my own kids and a soon-to-be-stepdaughter. And I travel. And I speak. And I write books.
So how do I do that all?
Chase YOUR Targets, Not All Targets
Destiny is a mix of first person shooter and massive multiplayer online world with lots of different game types. In the particular event in the clip below, I’m focused on one thing: the spark. It’s like a game of soccer but we can use our hands. Get the “spark” to the enemy’s base and defend our base. Got it?
I don’t focus on kills when I play this game. I don’t focus on anything but the spark, and so sometimes I do well. (Lots of times, I lose.)
The same is true with your business. You can read tons of things to keep up. You can follow the advice of a million gurus and muddle it all together. You can work to stay busy and feel like you’re “doing” something. And you’ll likely get nowhere.
I focus on just a few (very few) objectives. Anything that doesn’t match those objectives gets ignored. And that’s how I schedule my time. 40% of my day is scheduled for work. That way, if something vital comes up in work or life, I have the capacity to handle it.
Actions to Take
Choose your targets. Follow the very few objectives that will help you serve others. Stay clear on that. Written down in your planner clear. And STOP trying new things just to try them.
I’m never busy. Oh, and now I’m going to take a shower so I can have back to back coffee meetings with owners like you before hitting this speech.