I just love apps that are useful instead of pure marketing. Maybe this has happened to you: you announce to your office mates that you’re heading out for coffee, and you volunteer to pick them up something. Now, you’re the easiest order in there: ‘large black coffee,’ and so you presume they’ll be the same. Only not. They want a medium iced french vanilla with one splenda and two squirts of applesauce or whatever, and suddenly, you’re grinding your teeth for offering to go.
Dunkin Donuts just built a site and an iPhone app to make it easier. Introducing Dunkin Run. (By the way, I’m not working with Dunkin Donuts at all. I just like this kind of useful-but-simple tech.) The tool is just a simple ordering and setup tool that lets you email or text your friends, tell them when you’re leaving, and give them the option of ordering stuff from Dunkin Donuts.
Simple, eh? And useful, and a clever move by Dunkin’s, as it means that people will order appropriately, and maybe even a bit more than they normally would order.
I just love simple apps that add value to an interaction with an offline company.
What’s your take?