Mainstream media thinks about social media: whether to crush it, whether to join it, whether to just ignore it. Marketers wonder if they should use it as the new way to reach customers. Oh maybe social media is about peas.
Susan Reynolds Pea’d Herself
Susan Reynolds is an artist, and a creative soul, and I met her earlier in 2007 via Twitter. She is part of the more “social” side of Twitter, keeping up with AnnOhio and the gang. I know that Susan also gets into Second Life and that circle.
Only, one day, she learned that she had breast cancer. It all went fast, and the doctors gave her the big once-over. And after “a full afternoon of multiple stab wounds,” as she puts it, Susan learned that putting ice on her chest would help with the bleeding and the swelling and the pain.
So, suddenly, Twitter is all about peas.
Social Media Isn’t Just Chatter
Starting Friday, December 21st, the Frozen Pea Fund will be raising money for breast cancer research in Susan’s name. And it’s a message that’s being spread by Robert Scoble, Shel Israel, Jon Swanson, and Connie Reece, to name just a few.
And this is to support a friend lots of us haven’t even met in person. Yet.
So Shrug It Off If You Want
Social media is a lot more than blogging, podcasting, and social networks. It’s effective at reaching the people beyond the keyboards and microphones and connecting them to important things.