Jeremiah Gets a Snack Attack
Mister Jeremiah Owyang asks me, “Do you respect media snackers?” What a great question. It talks to the point of how much media we consume, in which formats, and what that does in an already time-starved world. My thoughts:
In Text, No
I write a little too long to be a good snack choice. My blog posts take time to read. Also, according to Jeremiah, I should be paying attention to frequency and not posting so often. That’s unlikely to change (frequency), but maybe I can make more snack-sized posts.
In Audio, Yes
My audio bits for Marketing Over Coffee are less than two minutes long. (I know that I owe you guys some more, right?). And my NEW show (not yet released), well that’s pretty brief audio.
Oh, and I’m going to use the hell out of Utterz at PodCamp Boston, so that’s good, too.
In Video, Yes
My videos are brief. You’ll see some more videos here on [chrisbrogan.com], and they’ll also be part of my new project. So between both sites, I’m going to stay under 5 minutes.
The Grade
So, maybe I get a C- right now, or a D, but maybe once I get my other media into the mix, I’ll upgrade?
Oh. And let’s not forget Twitter.
Thanks for the question, Jeremiah. I look forward to conferencing with you SOON!
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Comments
Screw the snackers. I want people smart enough to dig in and move the conversation forward way out at the edge. I appreciate it if they want to come along for the ride, but I want to work with the people who can go deep, not the hobbyists.
Sometimes a snack just won’t do. There are plenty of places to pick up snacks. But what if I want to belly up to the buffet? You make *both* possible with your contributions, so I can choose based on what my appetite is…
Chris,
To be honest I am as guilty as the next guy at media snacking, plus I’m 22 so apparently, as the media tells me, I’m supposed to on my cellphone, IM, browsing, listening to music, with the TV on the background.
Couple points:
1. RSS is the ultimate snacking medium. I J J J J through my feeds and if something doesn’t catch my eye in the first 3-5 secs I’ve moved on. Also I hate reading long articles on Greader.
2. Tease us a bit. Many people hate the fact that some RSS publishers use short form posts; however, if you can excite me enough to click over to your site I will make the investment to read longer articles.
3. Bloggers need to focus on more journalistic writing in the sense that you focus on the main points in the first paragraph, then flesh them out. This is one a bit harder and something I need to work on too.
4. The internet is a snacking medium. I love the net and all the information it has to offer; however, I still love reading magazines and books. They allow for longer stories as I’m dedicating X amount of time to read them and only them. You ever tried reading The Economist online, it is exhausting.
5. CNN has a great format of creating a snacking section in the upper right of each article to complement the longer piece.
I just started to use the term snackbyte to describe a blogpost that is shorter than a long article but provides more context than a delicious link. Interesting, huh
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