The Best Allies Think Ahead FOR You
I just saw an ad for a high speed Internet provider. The rate they quoted was really attractive. I realized that I could probably get 40-50 more megabits of download speed and 90 more megabits of upload speed for $40 less a month than what we’re paying now. And then it dawned on me that my current Internet provider sure hasn’t done much to make sure I’m getting the best price.
Staples, on the other hand, does price matching. If I shop there, I know I’ll get the best price, because if I find somewhere offering the same thing for less, they’ll just fix it. Easy peasy.
My Internet provider won’t do that. They’ll argue with me. They’ll tell me that the pricing is for “new” customers, so that I’ll have to quit or threaten to quit. It’s a dance. Both sides know it. And yet.
Loyalty programs are more than plastic trinkets hanging off your keychain. And the best ones are more than “hey, here’s 10% more savings.” Loyalty means looking out for you in as many ways as they can come up with, and then helping even more.
I was really impressed that Staples even has a small business loan option. That was news to me, and it just made me even happier that I bring my business to them. They treat me like they’re loyal to me, instead of like I’m someone to pinch out of money.
Choose the right people to work with. That’s what I’m telling you here. And also, I’m glad that I’ve had the chance to do some work with Staples. They’re one of the good guys out there.