I started blogging in 1998, back when they called it journaling. My first site wasn’t really blogging software. It didn’t exist yet. A bunch of my sites have been lost to software companies folding. Then eventually, I landed on blogger.com, ported some of those posts to WordPress, made a lot of mistakes, and finally settled into chrisbrogan.com staying on WordPress and staying in the same rough area of the universe (though my focus changes every few years).
I won’t stop blogging
I love it. I love having a platform where I can reach out to people, share my thoughts and ideas and insights, and find ways to help others.
Blogging is a gift. It’s a magic publishing experience. It’s given me pretty much every bit of the opportunities I’ve had since I started way back then.
Start. And stop complaining.
Not sure what to write about? Who cares? Start with what interests you. Start with where you spend your attention. Give others something useful to think about. Help them. That’s what I’ve done in some form or another.
People complain, telling me that they aren’t getting enough subscribers. It took me 8 years to get my first 100 subscribers. Partly because no one read blogs back then. Partly because it was a crappy site and I wasn’t writing well enough to earn your attention.
People tell me they can’t get comments, and so they’re sad.
Blogging isn’t about how many comments you get. I turned off comments here because they were causing me an issue with spam (both mechanical and “nice people offering their services” in my comments section). Later, I left them off because I liked not worrying whether someone loved or hated my post. If they hate it, they can blog about it. If they like it, they can share.
Write for you, but in the service of others. That’s the best advice I can give you.
So Why Blog?
The pure answer? Connect. Help people find a way to resonate with what you believe and how you operate. Give people a reason to know about you and what you care about.
That’s where magic happens. That’s why we do it.
Can you sell like hell from a blog?
Absolutely! My very best course is Blogging: The Master Class. I love selling from my blog. But it’s up to you to determine how you’ll go about doing it.
For me, I’m all about being really clear when I’m selling and clear when I’m just sharing ideas. Other people pretty much only sell on their blog. It’s all a matter of earning the right to do whatever you intend to do.
Blogging Isn’t Dead.
You can read a “blogging is dead” post every week. You can hear all the various digital brethren tell you that it’s dead, it’s back, it’s moved to this or that platform. I started in 1998. I’m still doing it. It still brings me business and value and my living. Maybe it’s only dead if you kill it.
But Feedly and Facebook and all those sites are full of what? Links to blogs. And someone has to write and share useful information out there. Why not you?
Best Platform For It?
I promote Rainmaker. It’s just super robust, super easy, and built for business professionals. There are plenty of free sites that cause you worries, or there are plenty of paid sites that you can do a lot of work to maintain all your tech. Me? I have other things to do. I trust Rainmaker with the details so that I can make my business run.
You out there blogging? Say it loud and proud.