At the start of the year, I saw a quote by James Clear that really stuck with me. He said if you want more success, work on your habits, not your goals. It’s a really solid piece of leadership advice.
Work on Habits, Not Goals
Let’s say your goal is to have 10 active clients in your business in any given month. It’s a good enough goal (depending on the business model). But how will you get there? Action. Habit-driven action.
The big key point here is that you have to point your ATTENTION (and you have very limited attention) on those habits that will help you reach those goals. MOST people tend to put their mental focus on the number 10. I need ten clients. They miss where the attention needs to go.
Your ONE Number
At Owner Media Group, we call this the “ONE Number.” It’s the number before the number. Instead of focusing on 10, we focus on 5 calls a day, or 20 email outreach efforts a day, etc. The goal is to find the number that drives the goal and then work on that.
This is working on the habit, in James Clear’s language.
To reiterate, work on finding the number that matches the habit that drives the goal.
If you want to lose 30 pounds, work on 4 liters of water, and 1/2 plate of greens at every meal.
If you want to sell 20 tickets to your conference, work on 200 phone calls.
The ONE Number drives the action that produces the goal.
Work on Your Habits
You’ll find a much bigger reward. And if you run the organization, focus your language more on the habits that drive the changes you want to see and you’ll see better results faster. You don’t have to take my word for that. Just try it!
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