I was looking for a book about education on Amazon for an upcoming project, and as I scrolled through the results, I also found at the bottom these communities (see picture at left). I thought, “I didn’t realize Amazon had communities. I knew they were experimenting with wikis a while back, but I didn’t realize this was here.” Suddenly, it made me think about all the other hidden communities marketers are missing. Can Google see this place? I’m not sure. But now, I’m curious.
There are hidden communities everywhere. We’re not spending a lot of time over at Yahoogroups.com, and yet there are thousands and thousands of active groups there. There are communities of intent and people working in all kinds of places that we don’t anticipate, and if we’re not talking to them, we’re missing the chance to connect with some passionate people.
Where are some of the other hidden communities?
