Don’t sell me something when I haven’t even bought the first something. Don’t sell when I haven’t really even come into your shop. Don’t sell me the bigger picture when I haven’t even bought the handshake.
Something about the way sales and marketing folks use the web that needs correcting: the whole relationship map.
I’m not sold just because we connected. If I’ve “friended” you on Facebook, that’s not when to pitch me. If I’ve followed you on Twitter, that’s not when to auto-tweet me a direct message about your blog. If I’ve come to your blog, don’t overlay a big fat ad pushing me into your sales funnel.
In relationship terms, I’m reaching out to shake your hand and you’re trying to put your tongue in my mouth.
Photo credit, IMorpheus