Content is a means to deliver interest. It’s a gathering place for you and the people you hope to entertain/attract/educate/equip. That doesn’t make it the king.
Kings rule. Kings make hard decisions. Kings try to maintain the balance of the good of the country (you history buffs pipe down; it’s my story). Kings do have egos, by the way. It’s part of being kingly.
But content? That’s treasure. That’s salve. That’s wood for the fireplace around which great stories are told.
Work hard on content, but focus on relationships. Be a good king. Be a servant. Be a steward to your people.
And use content well.
What do you say?