Kevin Spidel was kind enough to show me Gannett’s latest cool project, Gannett Local. It’s marketing for local companies. So wait, think about it: a media property (Gannett owns a bunch of newspapers and local TV stations, for instance) is now in the marketing game, and pushing hard on local marketing. Keep your eyes on this.
It’s only now just beginning, so there’s a lot of “wait and see” to how the project works, but from the looks of it, there’s a little “calculator program” that lets you better understand what marketing mix your business might use to get better results.
This is a lot like Hubspot’s Website Grader tool. It’s essentially some decent advice that you could use to do something, but it’s also a marketing tool that will allow Gannett to sell services and marketing products into smaller local companies. I think it’s pretty smart for Gannett, and very much an interesting stance to take. I’m curious to know what services they’ll offer, and/or how they’ll fulfill those services beyond what they offer in the print and online space (which they obviously know rather well).
There’s something here. It’ll be interesting to see where Gannett Local goes. What’s your take?