Looking to build a website for your business? I strongly advocate using the technology of choosing WordPress as your content management system to build a simple site, even if you don’t intend to actually create blogging content. Why? Because it’s simple, because it’s got a developer’s environment of over 10,000 developers, because the actual WordPress software is free and easy to install. If you agree, here’s a quick step by step on how to build a home base.
Please note: MOST of these links are affiliate links, meaning that I am advocating on behalf of these companies because I like what they sell, but that I also stand to make a few dollars if you choose to purchase anything through these links. I value you and won’t refer something I don’t believe in strongly.
Buy a Domain URL
If you don’t already have one, a domain URL is what people will type into their web browser to find your site. That’s the www._____.__ address of your site. I use GoDaddy to register domains.
Choose a Hosting Company
If the domain is the way people find your site, the host is where your site is maintained. It’s the servers and the storage that actually present your website to the world at large. For all of my sites except one, I use InMotion Hosting.
You can do this one of two ways. You can go to the site, WordPress.org and follow the instructions there, or if you go with the host I mentioned above, you can go to this easy WordPress install page and they do it all with a few clicks.
Select a Theme
You can use the free themes located at the WordPress site, or you can use what I use, which are the Premium StudioPress themes from Copyblogger Media. I use these themes on all my websites at present. I prefer these because they have improved search engine optimization properties, plus they are useful in helping me achieve business goals. For instance, when I installed the Generate theme on chrisbrogan.com, I improved my subscriptions to my email newsletter by several hundred percent.
Consider A Landing Page Plugin
I use the Premise landing page plugin from Copyblogger media to build simple landing pages. This is useful if I want to drive people towards a very specific action, and I don’t want to fuss with a lot of code to do it.
And beyond that, it’s a choice of whatever you what to install as well as the primary site software. If you get stuck, or if you have any questions, I can strongly recommend my strategic partner John Hawkins at 9Seeds, and also the great team at WeFixWP. If you want to drop me a line specifically, please just fill out this nifty contact form.