I had the pleasure of interviewing Aaron Strout, half of the writing team (with Mike Schneider – you must call him Schneider Mike – no one calls him Mike Schneider), about their new book, Location Based Marketing For Dummies (amazon affiliate link). This is the hot and scary edge of what’s next in marketing. To me, this is where it all gets exciting. I shot a video interview with Aaron that covers some of what’s handled in this book. If you’re in marketing, and you’re trying to help companies find the new edge for 2012, I think this book is a big need.
Pick up the book now: