I knew things would get interesting once Bonin Bough took the gig at Pepsi. Today, I received three separate shipments (pictured), about 20 minutes apart delivered by courier service. I got two cases with empty cans showing off previous Pepsi logos and designs, and then finally I got a case with six full Pepsi cans showing the new design. Pepsi wanted me to know that they were doing something with their branding and their entire approach over the coming years. They even sent me a DVD to show me some history.
I think this is phase one of something. But what’s interesting to me is that they reached out to me as one of 25 people to get this news. They presumed (correctly) that I’d blog about it. They figured I’d say something one way or the other.
Pepsi doesn’t get an A plus for this effort, but they get an A (updated since I re-read the part about FriendFeed: see below). I’m pleased that they’re trying. Would they have tried blogger outreach a few years ago? Would they have tried without Bonin in place? Not sure. Doubt it.
**UPDATE: I missed the bottom of the letter in my post where it shows off the new Pepsi Cooler room on FriendFeed. That’s about as two way as you can get, and also fringe cool to boot. Good on you, Pepsi.
**UPDATE 2 (2PM): It looks like the Natives at FriendFeed are getting restless. If I’m Pepsi, I’d better think about this a bit, too.
By the way, the soda still tastes the same, in case you’re curious.